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Master of Business Administration (MBA)
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Masters of Business Administration (Industry Integrated) is not just a post graduate degree in business administration, rather it is an
extension of the traditional MBA programme in the sense that it involves highly interactive teaching sessions and diversified work
experience. In each classroom session of MBA (Industry Integrated) programme an in-depth preparation goes into imparting the modern
concepts of management with emphasis of class participation and case studies, which are strategically important in learning the fast
changing business scenario. This programme is conceptualised to provide hands-on-experience in the real time business.
MBA (Industry Integrated) programme is more application oriented and gives practical exposure to the students along with the classroom
theoretical knowledge of business & industry.
The programme methodology differs significantly from the traditional method. This programme blends Industry Exposure with Academic
Knowledge. In this programme the student has to undergo On-the-job Training from the 2nd semester to the 4th semester. The Academic
component will be provided through class room learning at the University Learning Centres located in different parts of the country.
By the end of the programme the student gets a regular management degree as well as the industry exposure/experience. Hence, the students
successfully completing this programme have a greater edge over the students doing traditional programmes.
To cater to the various career choices that an MBA (Industry Integrated) aspirant might have, the following specializations are
offered -
MBA (Industry Integrated) ---- Sales and Marketing
MBA (Industry Integrated) ---- Financial Services & Banking
MBA (Industry Integrated) ---- Retail Management
MBA (Industry Integrated) ---- International Business
MBA (Industry Integrated) ---- Information Technology
MBA (Industry Integrated) ---- Human Resource Management
MBA (Industry Integrated) programme can benefit those who have just passed their graduation and have no knowledge about working
environment of today's business organisations. During the pursuance of the programme the students get the opportunity to understand
their skill-sets, learn the working methods and understand the expectations of the industry.
MBA (Industry Integrated) is a challenging programme for the following reasons:
* An intensive 50 hours In-house Training on personality development, time management and industry relevant skills in 1st semester.
* A continuous On-the-job Training in real business world from 2nd semester onwards.
* The University and the Industry will jointly evaluate the student performance.
The following sectors are the ideal options for MBA graduates:
* Corporate Sector
* Mltinational Companies
* Public Sector
* Industries/ Manufacturing Units
* BPO Companies
* Finance Companies/ Banks
* All kinds of Commercial/ Business setups
Duration:The duration of this programme is 2 academic years spread over 4 semesters. On successful completion of
all the semesters, the students will be awarded with the MBA (Industry Integrated) degree by Madurai Kamaraj University, Madurai.
No. of Semesters:- 04
Eligibility Criteria:- The candidate must hold a Bachlor's
Degree, with at least 50% marks or equivalent CGPA of any University.
Mode of Admission:- For Industry Integrated MBA, an Entrance Test will be conducted. Candidates short-listed
on the basis of test performance will be called for Group Discussion followed by Personal Interview.
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